Understanding brand equity across all touchpoints (BTBTM)

touchpoints

Today a brand’s value depends also and greatly on how able to become a true social and cultural player. In our qual-quant Brand Equity, we have integrated also the web listening to broaden the comprehension of the conversations about the brand across all touchpoints. Not just with a qualitative netnography, but quantitatively weighing the values of the brand in itself and vs. the competitors