Case History


Innovate innovation (BIGTM)

Our experience in innovation is so profound that in these 3 years we have been asked not only to carry ...
Read More

Understanding brand equity across all touchpoints (BTBTM)

Today a brand’s value depends also and greatly on how able to become a true social and cultural player. In ...
Read More

“Bringing to life” segmentation – BMCTM

The value of segmentations – so key for all companies – gets often diluted and undermined because most relevant messages are ...
Read More

Long live true innovation

Concept screenings may kill very innovative ideas too soon, because they use intangible norms or don’t fully get the potential ...
Read More

Playing cards with concepts

The concept lab has been for decades a way to build progress concept options. With our Three Aces gamification we ...
Read More

Legal office-proof

Have you wasted your research money if at the end of a quantitative survey you find out that the winning ...
Read More

Even teenager talk!

Have you ever watched 6 teenagers in a focus group? They hardly tell you what they really think, believe me. The ...
Read More