“Bringing to life” segmentation – BMCTM

storytelling

The value of segmentations – so key for all companies – gets often diluted and undermined because most relevant messages are hard to find among so many data and pages. In our segmentation, we have guaranteed full exploitation of the results also thanks to the engagement of the output. In our experience the clusters of the aperitif have become “bar boards” to “live” concretely the different consumption occasions; mums’ educational strategies have become fairytales, where it was very clear how to exploit the “Three little pigs” vs. “Peter Pan” motivational strategy!