Playing cards with concepts

cards

The concept lab has been for decades a way to build progress concept options. With our Three Aces gamification we have made the concept lab even more effective: a simple game, easy to be used also internationally (few countries don’t know the value of the three aces!), which helps consumers to fully understand the role of the Insight, Benefit and Reason to believe parts and to build resonant and single-minded concepts, fully aligned with the company’s strategies